RIN

This is an ad of Rin detergent where they have shown the direct competition between Rin and Tide. In this ad Rin has adopted the competitive advantage appeal by claiming that the clothes washed in Rin are more whiter than that of washed in Tide.

Thumbs Up

In this Thumbs Up ad you can see Akshay kumar doing various stunts to get the bottle of Thumbs Up. It has portrayed that one can go to any level to get that and thus they have used the macho image of the celebrity. This ad surely has the emotional appeal in it.

Subway

This subway advertisement is trying to show the value meals provided at Subway which are so much affordable that you can accommodate all your pending meals. Clearly this ad has an favorable price appeal. 

Sunfeast Yippee Noodles

Yipee noodles is specifically targeting kids and their mothers because of the taste and ease of making. Thus in this ad they have featured both mother and her child so that targeted audience can relate to it. This ad has an emotional appeal in terms of joy, happiness and excitement.

MamyPoko Diaper

The ad has a feature appeal where all the features of the MamyPoko Diaper is being mentioned. Target audience is the new mothers. It is clearly selling a factual message with the help of a bubbly mascot so that audience can relate their babies with it. The ad also has an emotional appeal.

Duracell Battery

This ad is showing the competitive advantage appeal of Duracell battery over other brands by claiming that it is more long lasting. Execution style used here is comparing the brand with another ordinary brand with the help of animation. It portrays that Duracell battery are stronger than any other battery.

Feviquick

This Feviquick ad has shown the feature of feviquick by showing how instantly it works with the help of humor appeal where one person was fishing for so long and couldn't succeed whereas a person comes and instantly gets the fishes just by using Feviquick.


Olay

This is an ad of Olay Total Effect. It is an anti-aging cream. The ad has shown benefits and feature of the cream. Hence this ad is both central and peripheral. It has put celebrity appeal by taking Kajol in it. It has personality symbol type of execution style.



Real Active Juice

This is an ad of real active juice. This is a health drink. It has celebrity appeal in it. Bipasha Basu is always considers as the health conscious celebrity icon. It is a peripheral ad.

Kurkure

This is an ad of kurkure. It shows news appeal in it. Here the ad shows the new product of kurkure with different flavors. It has a celebrity appeal in it. The ad is executed in a fun way by having a tag line as “tedha hai per mera he”.

Dairy Milk

This is an ad of dairy milk. Chocolate always represents happiness and fun. Friendship is an emotional affair and in this ad diary milk represents the starting of a friendship. It has an emotional appeal. The execution style is slice of life.

Ariel

This is an ad of Ariel complete. It is a detergent.  In this ad it has shown competitive advantage and feature appeal of Ariel over other detergent and liquid whiteners. Here the ad has followed a comparison and animated execution pattern. 

Colgate 

This is an ad of Colgate toothpaste. This ad has a trust appeal in it as it has featured the dentists view. The ad has factual messaging execution style. 

Coca-Cola

This is the ad of Coca-Cola. This ad has news appeal in it. This is a peripheral ad. This ad has introduced a new banana flavor cocacola. The ad is a mix of funny, animated, creative way of execution.

Micromax

This is an ad of Micromax mobile phone. The phone has positioned itself as multi-featured affordable phone. This ad has feature as well as favorable price appeal in it. The way it has positioned itself against IPhone is very creative. It has adopted a creative and comparison type of execution style.